Consumers passively interact with brands through traditional marketing all day everyday. Whether they’re seeing billboards on the highway, scrolling through banner ads on Facebook, or being bombarded by generic commercials, they are seeing the effort of brands to make an impact all around them. Unfortunately, it is increasingly difficult to make an impact and truly connect with today’s consumers.
So what’s the solution to this hurdle? Experiential Marketing. Experiential marketing events are a chance to stand out among the other brands and form a personal connection between brands and consumers.
These events are about creating real-life experiences that put consumers in the center of the action. At Event Creative, our team works hard to make these events go above and beyond so they are worth sharing on social media. We collaborate with our clients to transform brands into interactive and memorable experiences. These events evoke an emotional response that stick with consumers far longer than traditional ads.
How do you ensure a successful experiential event?
Be authentic. Consumers flock towards authenticity and will feel if your event is not true to your brand.
Create an integrated experience. Put yourself in the consumer’s shoes. What feeling will your event evoke? Appeal to their senses by creating intriguing experiences that look, sound, smell, or feel good.
Utilize technology. Make your event interactive and memorable with technology. Video content is an easy and powerful way to leave a lasting impression on consumers.
Extend the brand to social media. Encourage users to share the experience online with a hashtag. This becomes free advertising for the brand and helps to keep the experience in their memory forever.
Experiential marketing is clearly a valuable way to reach consumers in a new, and more influential way. Brands that are using this strategy are retaining customers and gaining new ones in a more authentic way.
How does your brand use experiential marketing events to reach customers?
By: Event Creative
Event Creative is a full-service experiential agency that creates dynamic and meaningful social, digital, and branded experiences for private clients, consumers, and business audiences. Event Creative’s designers, carpenters, and graphic artists comprise one of the most comprehensive teams in the industry. With complete floral, fabric, and set design studios, in conjunction with an extensive inventory of lighting, furniture, sound and video equipment, Event Creative is the one-stop-shop for all event design and production needs.